2019 ASPARAGUS GROWERS’ SUMMIT
31 January, 2019
“Strategic Vision. Growing and exporting asparagus”
Danper, our agribusiness company, held today, Thursday, January 31, the First Summit on “Strategic Vision for Exporting Asparagus” in northern Peru. The event, held at the company’s facilities in Trujillo, focused on creating sustainable long-term operations, valuing the importance of commercial relationship between Danper and asparagus supplier farmers.
Rosario Bazán, General Manager and founding partner of Danper, made the key-note speech. She highlighted the quality of our asparagus and its global reach, in addition to reinforcing some work principles aligned to international market demands.
In turn, Aurora Bazán, Commercial Manager at Danper’s headquarters, shared updated figures on the commercial staus of this product throughout the world and presented an overview of what is happening in different asparagus-producing countries, showing the production and sales evolution in recent years.
Finally, Jorge Arangurí, Danper’s Executive Director, talked about the need to strengthen the Farmer-Supplier / Danper / Supermarket / Final Consumer value chain, through knowledge, a strength with a multiplier effect along the entire value chain. The presentation concluded that manufacturing quality, speed and efficiency must increase and costs reduced.
After the presentations, participants exchanged thoughts regarding quality and costs, and shared ideas to help enhance the competitiveness of all the parties involved in the process.
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